Business Intelligence (BI) via Oracle BI to help businesses make better performance management and data warehousing decisions.

What is Business Intelligence?

Business intelligence is how you get available data and turn it into information about your business. Firms have at their disposal huge amounts of data, collected in transactional systems. These systems are essential for them to keep track of their affairs.

For organizations, information is different than data. Data is not useful until it turns into information, since you can use information to answer business questions, understand your business better, take decisions quickly and respond to market changes faster.

Some important Questions to answer using Business intelligence:

• What are my top selling products?
• How do my profits this year compare to profits last year?
• How do my costs this year compare to costs last year?

Oracle Business Intelligence (BI) is the most comprehensive portfolio of technology and applications for enabling the insight-driven organization, including leading BI applications, BI platform technology, and data warehousing.

With the #1 market share in business analytics, Oracle BI enables organizations to gain complete and timely insight, distribute intelligence pervasively, and drive more effective actions and processes. Oracle BI is hot-pluggable with Oracle and non-Oracle environments so customers can fully leverage existing data sources, systems and applications.

At the same time, by offering comprehensive, integrated solutions that are optimized and pre-integrated with Oracle database, middleware, and applications, organizations can benefit from reduced cost and complexity and a unified BI infrastructure. (Source: Oracle.com)